Final study guide
Prejudice:
Disliking others
Prejudice
Stereotype (and components)
Prejudice’s relationship to attitudes
Racial Prejudice
Gender Prejudice (gender role attitudes/ideologies, Sexism etc.)
Status and prejudice
Self-fulfilling prophecy
Stereotype Threat
In group bias
Conformity
Institutional Supports
Frustration and Aggression
The role of distinctiveness
Changing stereotypes
Persuasion
Central Route to Persuasion
Peripheral Route to Persuasion
The Elements of Persuasion
The Communicator (Credibility, sleeper effect, expertise, trustworthiness, attractiveness, physical appeal versus similarity)
Message Content (Reasons, Emotions, Affect, The effects of positive affect or good feelings, the effects of negative affect or fear, discrepancy, one-sided versus two-sided appeals)
Channel of Communication (spoken words, media, face-to-face, the two-step flow of communication)
The Audience (Age, life cycle explanation, generational explanation)
Cult Indoctrination
Conformity
Conformity
Acceptance
Classic Studies (Sherif, autokinetic phenomenon, confederate, Asch’s studies of group pressure, Milgram)
Obedience (emotional distance of the victim, legitimacy of the authority etc.)
Behavior and Attitudes